Create and publish your properties (blogs & profiles) to take control of your online reputation.
Use search engine optimization to position your properties to show up first.
Monitor traffic to your properties and mentions of your name online in real time.
I am president of one of the larger Reputation Management firms online, but many of our clients want to manage their own online Reputation. Accordingly, I have designed a set of simple steps to allow anyone to do their own reputation management online. Let me show you how.
Online Reputation Management (ORM) is about improving or restoring your name or your brand’s good standing.
You accomplish this by suppressing and weakening negative material found in search engines and creating and publishing positive material to improve your online reputation. (Push down the Bad with the Good.)
Everyone should be able to have access to the knowledge and information to easily control their own Google search engine results online.
I have created two easy-to-use packages to guide you in your online reputation management DIY campaign.
The Do-It-Yourself package simplifies the cumbersome online reputation management process so that you can do it yourself. The DIY package will show you how to:
Step 1: Create and build the proﬁles/blogs (we call these properties) you want people to find when they Google your name or business. Examples would be your favorite social media profiles (we can help you with this step), your personal blog, YourName.com, or any other link, such as an article or company accolade.
Step 2: Follow my easy steps to make your properties rank higher in Google by promoting and optimizing them.
Step 3: Monitor traffic to your properties and mentions of your name online. Know exactly what’s being said about you or your business, and find out who is visiting your properties and from where.
The Do-It-For-Mepackage empowers individuals and businesses with a quick-start approach to the property-building and creation process, which we refer to as Step 1.
My team will complete the sign-up of all profile info: photos, bio, URL, and description on up to 50 social media websites, directories, and blogs. We do it all for you and will send you a spreadsheet with the properties within 7–10 days.
I will work with you to get the most accurate content for the properties, which, in turn, creates the most engaging social profiles. We offer an experienced perspective on creative properties, while you guide us in the right direction regarding content.
These two variables working together provide meaningful, engaging, and authentic properties you will be proud to have.